Inspiring trust


Church Communications and Organizational Vulnerability - Rome, April & May 2021

In recent years, cultural and social change together with scandals and incoherence on the part of institutions have led publics to evaluate organizations more rigorously than ever. A culture of suspicion toward political parties, financial institutions, trade unions, the media, and also - of course - the Church, is now the norm.

Collective intelligence, public participation and misinformation are creating new forms of authority and allocation of trust. Some see it as the decline of "experts" and the fall of hierarchical structures.

At the same time, in today's culture -global, collaborative, and interconnected- trust has become an essential element for carrying out personal and institutional missions. In times of change, it is important to reflect on the indispensable role of trust, its volatility and the ways to inspire it again.

How can those responsible for institutional communication transform their organizations to help them become more credible and reputable? How can they inspire trust today?

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